Together with 28 other Danish rights organisations, the Danish Artist Association has sent a joint letter to the Danish Minister of Culture Jakob Engel-Schmidt.

The organisations call for a clear framework for the use of artificial intelligence - before it's too late.

"AI is already taking the value of artistic content away from artists and music creators, and rights protection is necessary for artists to control their own works, ideas and performances. This includes protecting our earnings, but also our artistic identity and even our body and brand," says Sara Indrio.

In the joint letter, the organisations emphasise that the development of AI must take place on a basis that protects and rewards those who create culture - not those who exploit it. The letter to the Minister of Culture contains four specific actions that the alliance of organisations asks the Minister to take:

1. Emphasise the importance of copyright
Strong copyright protection is the foundation of a strong, sustainable and diverse European cultural industry. This should be emphasised and recognised at a time when rights are under massive pressure from AI services and other tech giants.

2. Effective transparency in AI services
A prerequisite for rights holders to receive a fair payment for the use of their content is that there is clarity about how AI services have used the content. Therefore, it is crucial that AI services provide comprehensive and understandable information about what content they use - with a presumption that copyrighted content is included unless proven otherwise.

3. Effective and consistent compliance with EU copyright rules - with a focus on a
Well-functioning licensing market
A foundation must be created for a well-functioning licensing market in relation to AI. AI, where licence holders are ensured a fair share of the value creation throughout the AI value chain.

4. Fair competition for man-made content
Man-made content is a fundamental part of European culture. It must remain so in the future. AI must not unfairly outcompete and replace human-created content.