Both federations have reserved the members' rights concerning generative AI with all record companies operating on the Danish market. This means that rights for use in generative AI contexts will henceforth be collectively negotiated through the federations.

”AI training and generation are not just an extension of existing music and performance use. It is a completely new form of exploitation, raising crucial questions about rights, identity and earnings. Therefore, it must be handled collectively and on proper terms,” says Thomas Sandberg.

Going forward, members encountering contracts or addendums with AI regulation are encouraged to refer record companies and other stakeholders to negotiations with Dansk Musiker Forbund or Dansk Artist Forbund.

The initiative does not alter members' ability to enter into other agreements or take on work, but questions regarding AI terms must be handled through the unions.

”External pressure is growing in step with technological development. That's why it's crucial that artists and musicians stand together right now. If we don't secure clear frameworks and fair payment from the outset, we risk the development outrunning artists” rights," says Sara Indrio, chair of the Danish Artist Union.

The Danish Artists' Union and the Danish Musicians' Union are now working with a targeted aim to establish a collective agreement model that will ensure transparent terms and proper remuneration for the use of music and artistic performances in generative AI.

As part of the efforts, the unions have strengthened the legal work through Performex, which has hired a specialised rights lawyer to assist in the upcoming negotiations and safeguard the members' interests.

The unions are also inviting members to online meetings about AI and rights. Here they will go through the legal perspectives and answer questions from members.