100×100 is a new concert concept where the artist can be booked for a reasonable fee under good conditions because the organisers' finances are supported. 

The concert model makes it easier for artists and musicians to get on stage in smaller communities. '100×100' is supported by the Ministry of Culture and aims to spread live music further by organising 100 concerts with a minimum ticket price of DKK 100.  

How to become visible in 100×100 

You can register yourself as an artist at 100×100.dk under "Become an artist" and become visible to local organisers and enthusiasts. You can also suggest the scheme to an organiser if finances or internships are a barrier. 

100×100 helps organisers with contracts, ticket sales, billing, KODA reporting and marketing - including posters, flyers and paid social media advertising. 

The scheme is open to all artists within the rock and pop genres and is not curated. Artists with or without a manager, booker or booking agency can participate on an equal footing.

What do you get out of the scheme as an artist? 

You are guaranteed your fee, which follows the Danish Arts Foundation's minimum tariffs, and practical matters such as sound, lighting and catering must be in place.

The loss guarantee is up to DKK 10,000 per concert and ensures that the economy stays on track - even with lower ticket sales. 

At the same time, you gain access to new venues and audiences. For artists and musicians, this can mean jobs, new relationships and visibility across the country. 

Behind the scheme
100×100 is run by the Danish Rock Academy and funded through the Ministry of Culture's Music Action Plan 2024-2027. 85 concerts are supported in 2025, and from 2026 and 2027, the ambition is up to 200 concerts annually - providing more potential gigs for artists across the country.